b'Jon Taffers Audience Regularly Partake in Nightlife Activities9.5 times more likely to be to be interested incocktailsHis followers are5.8 timesmore likely to be to be interested ingamblingtremendously interested in the nightlife categories that Jon actively works in.5.3 timesmore likely to be to be interested infine diningHis followers affinities for these areas indicates that he has a true talent for5 timesmore likely to be to be interested inlive musicengaging with relevant consumers and that his4.7 timesmore likely to be to be interested incookingbusiness ventures are likely to appeal to his online fans. 3.5 timesmore likely to be interested in casual dining2.5 timesmore likely to be to be interested intravel50 Data reflects interests of their followers across Twitter, Instagram, and Facebook'