b"Audience ProfileSocial Media ReachTaffer's social media reaches multiple generations and socioeconomic audiences. White-collar and blue-collar fans alike have interest in what Jon has to say online. Those fans engage with a wide range of content from personal updates to business insight and brand promotional content.The current most dedicated Taffer fans reside on the Facebook platform, which aligns with Bar Rescue and the Facebook platform gaining popularity around the same time. We've seen that the age composition of Jon Taffer fans skews younger than that of Bar Rescue, so developed a content strategy that engages that Gen Z audience more. That has proven successful by Jon's TikTok page reaching over 1 million followers in less than a year, now with more than twice the followers of Facebook. Jon's content on TikTok regularly reaches millions of views! Regardless of platform, Jon's message is heard."