b'PublicationsAuthored BooksRaise The BarRaise the Bar distills the secrets to running a successful enterprise with Reaction Management, aDont Bullsh*t Yourselfstrategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It worksTaffer breaks excuses down into six major whether youre running a storefront operation or acategories, illustrating them with real-life examples web-based company, whether youre manufacturingsuch as Marcus Luttrell, the lone survivor of a SEAL widgets or providing a service. team mission in Afghanistan, and Christine King, founder and CEO ofYour Best Fit, who built a successful company despite being paralyzed in a horrific jet ski accident. These inspiring stories, combined with Taffers own experiences, will give you the confidence to identify and face your own excuses head-on.'