b'PUBLICATIONSAUTHORED BOOKSRaise the Bar Dont BS Yourself The Power of ConflictRaise the Bar distills theTaffer breaks excuses down intoMost people try their best to secrets to running asix major categories, illustratingavoid conflict. Its easy to think successful enterprise withthem with real-life examples suchthat the key to a happy workplace Reaction Management, aas Marcus Luttrell, the loneor marriage is to keep the peace strategy and philosophysurvivor of a SEAL team missionand put confrontation off Taffer developed and usesin Afghanistan, and Christine King,altogether. But, as Taffer knows in his business and on Barfounder and CEO ofYour Bestbest, conflict is a transformational Rescue. It works whether youreFit, who built a successful companytool-if you know how and when to running a storefrontdespite being paralyzed in ause it. If navigated strategically, it has operation or a web-basedhorrific jet ski accident. Thesethe power to change minds, engage company, whether youreinspiring stories, combined withothers, and create the energy manufacturing widgets orTaffers own experiences, will givenecessary to move forward, providing a service. you the confidence to identify andwhether individually or on the face your own excuses head-on. world stage. Conflict, like any skill, is a muscle that needs to be built through practice.'