b'AUDIENCE PROFILEBAR RESCUE NATIONAL REACH% CompositionNORTHEAST27%WEST CENTRAL EAST PACIFIC 12% CENTRAL20% 16%SOUTHEASTSOUTHWEST 18%6%357SYVGI\x1e\x032MIPWIR\x10\x03HEXE\x03FEWIH\x03SR\x03ZMI[IVWLMT\x03SJ\x03ITMWSHIW\x03EMVIH\x03MR\x03\x16\x14\x16\x18'