The Menu to Success
Beverages and Cocktails
Know Your Market: A drink’s name could mean EVERYTHING depending on your market. I had a test-tube shot called a “tooter” that would sell like crazy on the East coast, but I couldn’t move that same drink for the life of me on the West coast. By simply changing the name from Blue Hawaii to Blue Death, I sold 900 in a single night. Understand your market and name your drinks accordingly to find that sweet spot your audience responds to.
Signature Drinks with Special Garnishes: Not only are you encouraged to come up with fancy names for your drinks, but you can also put them in unique glassware to increase their appeal. But don’t stop there. Special garnishes like jellybeans, gummy worms, malted milk balls and marinated cherries can go a long way towards getting customers excited about your one-of-a-kind house drinks.
Upselling by Size: You can increase your bar tabs considerably by offering wine in two types of glasses, beers in tall glasses or soft drinks by the bottle (instead of offering free refills). Customers will typically order the larger offering, especially if you put ‘Best Value’ right on the menu.
When it comes to designing your menu, experiment with what your customers like, but always remember that effective menus are designed with science in mind. These tips should help you find the perfect design that helps to draw the eye, push your more profitable offerings and give your revenues a major boost