About Jon Taffer
- Executive Producer & Host of Paramount Network’s “Bar Rescue”
- Founder of Taffer’s Tavern
- Founder of Taffer’s Mixologist
- Chairman & CEO of Taffer Dynamics, Best-Selling Author and World-Renowned Business Mogul
- Best-Selling Author
Most people know Jon Taffer as a larger-than-life television personality who takes a no-holds-barred approach to helping hotels, restaurants, bars and businesses reach their full potential. He is also a New York Times best-selling author, a highly sought-after hospitality and general business consultant, and is the creator, executive producer and star of Paramount Network’s number-one show, Bar Rescue. For over four decades, Taffer has been at the forefront of the business management industry offering his expertise to hundreds of thousands of properties and Fortune 500 companies. It comes as no surprise that Taffer has been declared the most influential, trustworthy, and intelligent food & beverage television personality.
As the creator, host and executive producer of Bar Rescue on the Paramount Network, now in its eighth season, Taffer has led the show to account for nearly 25% of the network’s programing and over 900 million viewers. Bar Rescue spotlights Jon as he saves failing bars from looming closure, leveraging his four decades of industry experience and trademarked “Reaction Management” strategy. In 2021, the show will top the milestone of 200 episodes.
As an author, Jon wrote Don’t Bullsh*t Yourself, a no-nonsense guide that helps people understand and overcome the excuses holding them back from success. It became a New York Times, Los Angeles Times and Wall Street Journal best-seller in its first week of release. Jon’s first book, Raise the Bar, an Action-Based Method for Maximum Customer Reactions, also hit the Wall Street Journal’s best-selling list. In 2018 Jon launched his podcast The Jon Taffer Podcast. In 2019 he launched Taffer’s Mixologist, a line of craft, high-quality, pre-made cocktail mixes and hard seltzers available direct to consumer and in retail stores across the country. Jon’s latest creation is Taffer’s Tavern, an innovative casual-dining restaurant franchise concept with a high-volume, small footprint format that uses the latest technologies to produce elevated tavern food and outstanding beverage offerings without the need for a traditional commercial kitchen. The franchise’s first location opened October 2020 in Atlanta, GA, with additional locations already secured in the Atlanta, Boston, Washington, D.C. and Las Vegas areas.
Concurrently, Jon runs Taffer Dynamics, his business operations firm where he has been brought on to offer dynamic models for a range of well-known establishments and brands, including the NFL, Anheuser-Busch, Ritz-Carlton, Hyatt, Marriott, Holiday Inn, Sheraton, Intercontinental, Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue, and Wolfgang Puck Express.
When he’s not dedicating his time to bringing back businesses from the brink, Taffer volunteers his time with the Keep Memory Alive Board of Directors supporting the mission of the Cleveland Clinic Lou Ruvo Center for Brain Health. He also regularly offers up his seasoned hospitality skills to the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas, where he helps faculty develop curriculum that is in line with industry expectations and trends.
Married for over 20 years to his wife Nicole, who he fell in love with at first sight at Super Bowl XXX, Jon spends what little spare time he has traveling with her, spending time with his daughter and grandson, and occasionally sipping on his favorite cocktail: The Godfather.
Some of Jon’s past awards and accolades include:
When he’s not dedicating his time to bringing back businesses from the brink, Taffer volunteers his time with St. Jude’s Ranch for Children and Ronald McDonald House, and most recently joined the Keep Memory Alive Board of Directors supporting the mission of the Cleveland Clinic Lou Ruvo Center for Brain Health. He also regularly offers up his seasoned hospitality skills to the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas, where he helps faculty develop curriculum that is in line with industry expectations and trends. Every year at the holidays, he and his wife, Nicole, host the annual Taffer’s Gift of Giving, with proceeds benefitting the children of St. Jude’s Ranch in Boulder City, Nevada—a 40-acre home for abused and abandoned children located just outside of the Las Vegas Valley.
Since falling in love at first sight at Super Bowl XXX, Jon spends what little spare time he has traveling with his wife, Nicole, spending time with his daughter (who’s currently taking the liquor industry by storm), and occasionally sipping one of his favorite cocktails: The Godfather.