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Publisher: VOX

Bar Rescue’s Jon Taffer explains why experiences make us want to buy stuff

When you go to a store to buy a shirt in 2019, you’re not really going to a store, and you’re not just buying a shirt. No, instead, you’re engaging with an “experience,” and that shirt you bought is actually an investment in a brand, so you too can share a piece of its aspirational […]

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  • About
  • Taffer’s Tavern
  • Business Solutions
    • Franchise a Taffer’s Tavern
    • Taffer Consulting
    • Skytab Pos
  • Shop
    • Apparel
    • Bar Kits
    • Book a Cameo
    • Books & Buttons
    • Management E-Books
    • Taffer’s Bourbon
  • Shows
    • Bar Rescue
    • Restaurant Rivals
    • Podcast
  • Speaking
  • Contact
    • Press
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