LAS VEGAS – Presented by Nightclub & Bar Media Group, Jon Taffer’s Rescue Tour workshop continues to flourish with the addition of Ron Cates, director of new market development for Constant Contact® Inc., (NASDAQ: CTCT) who will join Taffer for the first stop at the Millennium Biltmore Hotel in Los Angeles on Monday, Dec. 16.
Cates is an award-winning business leader who has dedicated his career to helping small business owners, marketing professionals and nonprofit organizations strengthen their relationships with customers. His expertise and dedication to educating his peers on the power of successful email marketing and social media strategies allows Cates to identify the newest trends, challenges, and opportunities in the ever-changing online marketing space. Expected discussion topics during his seminar at the Los Angeles Rescue Tour workshop include a rundown on leveraging creative and efficient social media strategies to enhance customer traffic and revenues for small businesses.
“I admire Ron and the work he has done as director of new market development at Constant Contact,” said Jon Taffer, president of Nightclub & Bar Media Group and host and executive producer of Spike TV’s “Bar Rescue.” “I believe that forming a relationship with your customers through social media marketing is critical to running a successful business and Ron’s uncanny ability to offer new and exciting methods, skills and opportunities to develop and strengthen these relationships will be extremely beneficial for Rescue Tour attendees.”
Now in its third year, Jon Taffer’s Rescue Tour continues to thrive with a growing roster of experts. With more than 30 years of experience and his role as Nightclub & Bar Media Group president, Taffer created his Rescue Tour workshops as a platform for bar owners, managers, bartenders, chefs, and other hospitality industry professionals to learn ways to take their career and business to a higher level of success. Additional stops for the third annual Rescue Tour will include Scottsdale, AZ, New York, NY, and St. Louis, MO to take place in the spring of 2014.
Registration is now open for the Rescue Tour in Los Angeles on Dec. 16 with pricing at $349 for advanced registration and $399 for on-site registration the day of the workshop. Groups registering with three or more participants will save $50 per ticket. Rescue Tour registration includes a four-hour workshop, take-home workbook filled with actionable items and workshop presentation, and a one-hour complimentary cocktail reception following the workshop in which attendees can network and meet with sponsors, including Diamond Level sponsors Anheuser-Busch, TouchTunes, Constant Contact, and Accubar and Emerald Level sponsors 2TouchPOS, Breadcrumb, and TurboTap.
Registration will open soon for the additional tour dates.  Those looking to receive updates on confirmed dates for upcoming workshops, to register individually or in groups for the Los Angeles workshop, or to inquire about sponsorship opportunities for any workshop dates can visit the Rescue Tour website.                                            
About Nightclub & Bar Media Group
Nightclub & Bar Media Group is the go-to resource for the on-premise professional. Mirroring the fast-paced, trend-setting nature of the beverage industry, Nightclub & Bar has been providing the specific tools bar professionals, owners and managers need to grow their businesses, compete, and succeed in this competitive industry for over 29 years. Nightclub & Bar Media Group also presents the Nightclub & Bar Convention and Trade Show ( March 24 – 26, 2014, the VIBE Conference (, March 25-26, 2014 in Las Vegas, Jon Taffer’s On the Rocks (, Nightclub & Bar Top 100, Nightclub & Bar Awards, and produces daily content on along with two newsletters, Bar IQ and VIBE.