Marketing Strategies from Lululemon: A Billion Dollar Empire
Want your bar or restaurant to live up to its true potential? You could do a lot worse than to take a page out of the marketing book of Lululemon Athletica, which has managed to grow its brand into an impressive $10 billion empire. Sure, the Vancouver-based company isn’t in the hospitality business, but I […]
The Menu to Success
Many of the independent bar and restaurant owners I work with are surprised to learn that they can significantly increase sales by reformatting and simplifying their menu.
Fast Casual Restaurants Serving Up a Tasty Change
Fast casual restaurants like Five Guys and Chipotle are known for their premium food and contemporary décor. But many of these brands have discovered a way to not only distinguish themselves from their fast-food counterparts but also pull in business from fine dining and other establishments – and that’s by putting beer, wine and liquor right […]
Defending the American Dream – Keynote by Jon Taffer
National Lemonade Day
When life hands you lemons….call Bar Rescue and my team of experts to make you a lemonade cocktail! Thirsty’s Lemonade (from Thirsty’s Roadhouse Bar episode) Ingredients: 1.5 oz Smirnoff Citrus Flavored Vodka 3 oz Lemonade 1 Splash Club Soda 1 Lemon Slice Directions: Shake Smirnoff Citrus Vodka and lemonade in shaker with ice, pour into rocks filled […]
Jon Taffer and Terrell Owens: Stay Laser-Focused on What Really Matters
Running a company can pull you in many different directions. To regain clarity, focus on what really matters. First, keep your reputation on point by mastering the art of reaction management, says Jon Taffer, host of Bar Rescue. This strategy can help you evoke the right responses from those who matter, whether it’s your customer or boss. Also, it’s […]
Q&A with Jon Taffer
Want to ask me a question? Tweet me with the hashtag #TafferTake and subscribe to my LinkedIn for updates. Do bar owners that don’t drink have a greater chance of success? YES – don’t build a bar for yourself, build it for your customers. At the end of the day, your customers are the ones that […]
Bar Rescue’s Jon Taffer: ‘Reaction Management’ the Key to Your Success
If you ask Bar Rescue host Jon Taffer, he’ll tell you he’s not in the food and beverage business. He’s in the “reaction business.” It’s a concept he wrote about in his book Raise the Bar: An Action-Based Method for Maximum Customer Reactions (New Harvest, 2013).
Brix/Pacific Coast Wine Bar – Episode 430
Air Date: August 9, 2015 Season 4, Episode 30 – Put a Cork in It! Location: Sunset Beach, California Description: Pressure continues to build in Sunset Beach, when Jon Taffer and his experts challenge Rick Reich, owner of Brix, to focus less on being the center of attention and more on managing his finances and staff. The […]
How To Build Customer Loyalty
A business that gives its patrons what they want when they want it will never find itself wishing for a healthy supply of loyal customers. But what makes a customer loyal? Is it the food you serve? The music you play? Is it the ambiance you provide that ties all of those elements together? Guess […]