Are you a restaurant or bar owner that is looking for the best way to get a higher ROI on your marketing spend? Tapping into the millennial demographic, whose spending power is roughly $200 billion, may offer the solution that you need.
For more tips, download Jon Taffer’s free business app, BarHQ available on Google Play and iTunes
Millennials Explained
If you are interested in running a successful marketing campaign to attract millennials, it’s important to understand who they are and what drives their choices. Millennials consists of those born between 1980 and 1997 and they make up almost a quarter of the US. population. They have grown up in a world where everything they want or need is at the tip of their fingers and they are not afraid of asking the tough questions.
Millennials are demanding more from the food service industry and this boldness has shaped their philosophy towards eating out. A restaurant or bar that offers a one size fits all approach will not succeed. Keep the following tips in mind to help you tap into this market:

Millennials are loyal to brands that understand them. You don’t need a flashy restaurant to be more appealing to this demographic, simply keep the above tips in mind to help you find a voice that resonates with them.