FOR IMMEDIATE RELEASE:
March 11, 2014
The Official Bud Light® Hotel Makes Its Las Vegas Debut during the 2014 Nightclub & Bar Convention & Trade Show
Festivities are highlighted by the Nightclub & Bar Welcome Kickoff Party featuring a performance by Ludacris
LAS VEGAS – The Bud Light® Hotel will make its Las Vegas debut when the Hard Rock Hotel & Casino transforms into the exclusive party experience during the 2014 Nightclub & Bar Convention & Trade Show March 24-26, 2014.
Bud Light Hotel Las Vegas festivities will set the tone for the entire Nightclub & Bar Show when the venue plays host to the annual Welcome Kickoff Party, featuring a special performance by three-time Grammy award-winning entertainer Ludacris, at the Hard Rock’s Paradise Beach Pool on Monday, March 24 at 9 p.m. PT. The kickoff party (7 p.m.-9:30 p.m.) will be open to all badge-holding attendees, media, speakers and exhibitors, who will be treated to the one-of-a-kind atmosphere created through the immersive Bud Light Hotel activation during the nightlife industry’s premier annual trade gathering. Within the Hard Rock Hotel & Casino foundation, Bud Light will create a unique world where amenities throughout the resort are transformed to embody one of the world’s most popular and respected beer brands.
“I am honored Anheuser-Busch has chosen the Nightclub & Bar Convention & Trade Show as the event during which they will host the first branded Bud Light Hotel experience in Las Vegas,” said Jon Taffer, president of Nightclub & Bar Media Group and host and executive producer of Spike TV’s “Bar Rescue.” “Throughout my career, I have used the brand strength and business presence of Anheuser-Busch and Bud Light as tent pole examples of how to standout in the beverage world, and the Bud Light Hotel Las Vegas at the Hard Rock Hotel & Casino is going to be another home run experience presented by the best in the business.”
The Bud Light Hotel made its first appearance during the 2010 pro football championship festivities in Miami. Since its inaugural appearance, the Bud Light Hotel experience has developed a life of its own and is routinely sought after by some of the largest and most prolific event coordinators across the United States, most recently taking over a cruise ship docked in New York during the 2014 pro football championship.
Bud Light Hotel Las Vegas inside Hard Rock Hotel & Casino will be at 4455 Paradise Rd, Las Vegas, NV 89169 from March 24-26, 2014. Those interested in experiencing the Bud Light Hotel and attending the 2014 Nightclub & Bar Convention and Trade Show can register directly through the conference website. Press are encouraged to attend and can apply for credentials through the press information page from now until the deadline on March 14, 2014.
About Nightclub & Bar Media Group
Nightclub & Bar Media Group is the go-to resource for the on-premise professional. Mirroring the fast-paced, trend-setting nature of the beverage industry, Nightclub & Bar has been providing the specific tools bar professionals, owners and managers need to grow their businesses, compete, and succeed in this competitive industry for over 29 years. In 2012, Nightclub & Bar Convention and Trade Show was recognized by Tradeshow Executive as one of the “Largest Shows of 2012” and one of the “Top 25 Fastest-Growing shows” by Trade Show News Network. Nightclub & Bar Media Group also presents the VIBE Conference (http://vibeconference.com), March 25-26, 2014 in Las Vegas, Jon Taffer’s Rescue Tour (http://ncbrescuetour.com/), Jon Taffer’s On the Rocks (http://www.ontherockslasvegas.com), Nightclub & Bar Top 100, Nightclub & Bar Awards, and produces daily content on www.nightclub.com along with two newsletters, Bar IQ and VIBE.
# # #
Matt Guidish, Kirvin Doak Communications