We are pleased to welcome renowned nightlife expert Jon Taffer on board as a contributor. This is the first entry in his regular column, Taffer’s Take.
Let’s talk about drinks. Innovative beverages. Cool, new, fresh cocktails.
Drinks and cocktails have trends just like anything else, so spend time with your bartenders learning and keeping up with new recipes, and invite your employees to get creative and try coming up with their own. Don’t forget to make sure your cocktails always look appealing — no matter how good they taste, no one’s going to keep ordering them if they look weird! Garnish them appropriately and serve them in different and unique glassware.