National Restaurant Association® Increases Investment in the Business of Beverage Alcohol Via Strategic Partnership with Jon Taffer

The National Restaurant Association today announced a strategic partnership with Taffer Dynamics, Inc., expanding the organization’s engagement with the beverage alcohol community within the restaurant, foodservice and hospitality industry. Jon Taffer, who brings decades of success as a restaurateur to his role as executive producer and host of Spike TV’s highest-rated show, Bar Rescue, will lend his experience and subject matter expertise to the NRA’s two key beverage alcohol-related products: ServSafe Alcohol and BAR (Beverage Alcohol for Restaurants) at NRA Show.

ServSafe, which has long been the leading authority in food safety certification, has expanded its world-class training and certification pedigree into the safe alcohol serving space.

“Jon Taffer is an educator first and an entertainer second,” said Phil Kafarakis, Chief Innovation and Member Advancement Officer, National Restaurant Association. “Taffer’s passion for ongoing teaching within the adult beverage space, and his commitment specifically to responsible alcohol serving, make him the ideal partner for our ServSafe Alcohol product portfolio.”

BAR (Beverage Alcohol for Restaurants), the two-day beverage alcohol conference and exhibition co-located with the annual NRA Show, posted record registration in 2015, its eighth year. In his previous role as president of Questex’s Nightclub & Bar Media Group, Jon Taffer has been intimately involved with the Nightclub & Bar Convention and Trade Show, bringing his expertise to development of robust educational programming for attendees.

“Jon Taffer has demonstrated experience in building both successful bar programs and successful conferences and exhibitions for restaurant operators in the adult beverage space,” said Mary Pat Heftman, Executive Vice President, Strategic Alliances, National Restaurant Association. “Taffer is considered a leading authority on critical bar business areas including staff recruitment and training, menu development, waste reduction and sales and trend tracking, which is precisely the kind of insight that will help us continue to build a world-class adult beverage event.”

Energetic and commanding television star, businessman, author, and orator extraordinaire, Jon Taffer is the famed host and executive producer of Spike TV’s highest rated show “Bar Rescue,” a Wall Street Journal Best-Selling author of Raise The Bar, and former President of the Nightclub and Bar Media Group. Last year, Taffer debuted BarHQ, a game-changing app he created for bar managers and owners providing a powerful suite of business and management tools. An internationally recognized, award-winning restaurant operator, owner, and concept developer, Taffer is a leading industry voice with over 30 years of hands-on experience in the restaurant, bar and nightclub business, having consulted for over 800 businesses in his career. As one of only six inductees into the Nightclub Hall of Fame, Taffer is also the holder of such distinctions as “Pub Master,” “Operator of the Year” and winner of “Property of the Year.”