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Jon Taffer's fast casual concept lands first franchisee

Jon Taffer's fast casual concept lands first franchiseeSubmitted


Taffer's Tavern, a fast casual concept created by Jon Taffer, has landed its first franchise agreement via Five Guys Taverns LLC, which will open the first of five units in February 2020, in Alpharetta, Georgia.

Five Guys Taverns comprises a group of experienced franchisees and developers — one partner of which is the CEO of Chandlee and Sons Construction, the construction company responsible for designing Atlanta dining spots like Big Sky Buckhead and Ladybird Grove & Mess Hall, according to a company press release. 

"I worked with Jon on a 'Bar Rescue' renovation and witnessed firsthand his expertise and heightened understanding when it comes to the restaurant and bar experience," Seth Chandlee, CEO of Chandlee and Sons Construction and founding partner of Five Guys Taverns, said in the release. "The idea of 'tavern dining' is a timeless concept rooted in community, which makes Taffer's Tavern the perfect addition to Alpharetta's historical downtown area."

With a streamlined kitchen design that eliminates the need for costly traditional commercial equipment, Taffer's Tavern leverages advanced sous vide food preparation methods to deliver bar fare and premium beverage choices. The concept has servers but also has kiosks for customers wanting a fast casual type of experience, according to the release. 

The Alpharetta restaurant has high vaulted ceilings and combines modern architecture with old-world tavern charm, including the main bar, which was built in the 1700s and imported from England.

"The casual dining segment has become stale and predictable in recent years — customers are no longer satisfied with a simple hamburger on a plate," Taffer said in the release. "Taffer's Tavern is purposefully designed to disrupt the industry by combining advanced technology solutions with elevated cuisine, effectively delivering a first-rate dining experience for customers while maximizing investment for franchisees. Alpharetta is growing in popularity and rated as one of the best places to live in the country, making it a prime market to establish Taffer's Tavern and set the stage for future state- and nationwide expansion."

To facilitate growth for the emerging brand, Taffer has partnered with Fransmart, a franchise development company behind the growth of brands like Five Guys Burgers and Fries and Qdoba Mexican Grill.

Together with Fransmart, Taffer is seeking experienced franchisees to bring Taffer's Tavern to the 50 largest media markets throughout North America.


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