“Frustrated that nothing is going your way and it feels like there’s nothing you can do about it? You might be making excuses and not even realize it. I reject excuses and embrace solutions. When I’m done with you, you will too.”
During his many years as an entrepreneur, consultant, and star of Spike TV’s hit show Bar Rescue, Jon Taffer has witnessed the destruction that results when people bullsh*t themselves. He argues that excuses are the root cause of nearly every business and personal problem. Fortunately, Jon knows how to fix your excuse habit for good.
This book is almost as good as having Jon in your face on Bar Rescue, telling you the hard truths you’ve been avoiding. Whether you’re an entrepreneur, manager, employee, or just trying to improve your personal life, you will benefit from Jon’s insights and experiences. Don’t Bullsh*t Yourself! is a brutally honest, no-nonsense guide that will help you kick those excuses to the curb. If you can stop bullsh*tting yourself and address your real issues, you will gain the power to turn your life around completely.
Taffer breaks excuses down into six major categories, illustrating them with real-life examples such as Marcus Luttrell, the lone survivor of a SEAL team mission in Afghanistan, and Christine King, founder and CEO of Your Best Fit, who built a successful company despite being paralyzed in a horrific Jet Ski accident. These inspiring stories, combined with Taffer’s own experiences, will give you the confidence to identify and face your own excuses head-on.
As Taffer puts it, “If you own your failure and truly blame yourself, you will fight it. But if you blame an excuse or someone else, you have no reason to change. Own your failure and you will own your success…We’re going to get there–together.