Barstool Sports is creating a $1 million incubator program to help jump-start the next Casper

The Chernin Group-owned Barstool Sports is putting $1 million in an incubator program for startups in hopes of finding the next Casper.

The goal is to help such companies, typically ones that share a mutual interest with the sports- and culture-focused Barstool, grow their businesses and share in that success.

Barstool’s controversies have cost it with some advertisers, and the media company has intentionally expanded into areas that reduce its reliance on advertising.

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